“The consumer can see this is the solar of the future,” said Blake Richetta, CEO of sonnen’s U.S. It found an installer partner in the state called ES Solar that was willing to completely overhaul its sales tactics to emphasize what batteries can do. branch of German home battery company sonnen saw an opening in Utah to move beyond conventional rooftop solar and pitch battery-equipped solar systems.
Utah is not shelling out cash to encourage rooftop-solar adoption the way other states do. Rocky Mountain Power does not offer full retail-rate net-metering for households with rooftop solar arrays if the households export excess power to the grid, they earn less than they’d pay to buy that power. The Utah program is all the more striking for succeeding in a state where electricity prices are low and there’s little policy support for the traditional rooftop-solar business model. That’s a lot of scale for a concept that’s only recently leaped from the energy-futurist wishlist to commercial operation in the territories of a few forward-thinking utilities. “Our goal is to have thousands of customers and hundreds of megawatts enrolled in Wattsmart.” “Rocky Mountain Power’s vision for the program is that all solar customers will also install a battery,” said utility spokesperson Brandon Zero.
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